On the Apple website we can now find an inspirational story about how Jason Hall started this movement called Slow Roll consisting on a Monday night bike ride around Detroit.
The source if this idea was the decadent state of a city that has been struggling to survive during many years. A friend of Jason suggested a bike ride to clear the mind, which made Mr Hall change his perspective of the city and see the potential in it.
Together with his iPad Jason created this movement to help people understand his perspective of the city with a friendly bike ride. Something that started with 10 friends gathering is now a 2000 people ride.
If you want to find out more click here and see the full story.